We have received a lot of questions regarding the Sync Project, and decided to answer the most burning ones in this blog post. Read it to get an overall look at what we are doing at the moment and why.
We’re extremely delighted to announce that four musical artists we deeply respect are joining the Sync Project. Our new advisors – Rock and Roll Hall of Famer Peter Gabriel; Grammy Award-winning alternative artist, Annie Clark (St. Vincent); critically acclaimed electronic musician, Mercury Music Prize and Ivor Novello nominee, Jon Hopkins; and distinguished composer and conductor, Esa-Pekka Salonen – will work with our team on product strategy as we develop music as precision medicine.
When we asked Peter, why he decided to become an advisor, this is what he said: “Our senses provide us with different ways of inputting and experiencing ideas and emotions and also provide wonderful opportunities to change our physical and mental health. A good collection of music has always been used as a box of mood pills. I am delighted that The Sync Project is now using evidence-based science to explore and develop real tools and a platform to engage sound and music in the practice of medicine.”
Peter, Annie, Jon and Esa-Pekka are all using technology in creative ways to push the boundaries of what music can be. We feel very lucky that they have chosen to apply their creative focus to work with us on the Sync Project.
The new advisors will join our existing scientific advisors including Robert Zatorre, Ph.D., Professor of Neurology and Neurosurgery at the Montreal Neurological Institute at McGill University; Adam Gazzaley, M.D., Ph.D., Director of the Neuroscience Imaging Center and Professor of Physiology, Psychology and Psychiatry at the University of California, San Francisco; Tristan Jehan, Ph.D., Founding Chief Technology Officer of The Echo Nest (Spotify). We are excited by the breakthroughs that may come from this unique collaboration of world-renowned musical artists and scientists.
Below please find a bit more about each of our new advisors.
Marko, Yadid and Ketki
Peter Gabriel is a six-time Grammy Award-winning British singer-songwriter, musician and humanitarian activist. Gabriel was inducted into the Rock and Roll Hall of Fame in 2010 as a member and lead singer of the progressive rock band, Genesis. He was inducted into the Hall of Fame again in 2014 for his multi-platinum success as a solo artist.
Annie Clark (St. Vincent) is an award-winning American singer-songwriter and multi-instrumentalist. St. Vincent’s unique sound, guitar work and songwriting style won her the 2015 Grammy for Best Alternative Album.
Jon Hopkins is a classically trained British pianist, critically acclaimed recording artist, Ivor Novello nominated composer of film scores and prominent producer/collaborator. He has produced and collaborated with artists including Coldplay, Brian Eno, Natasha Khan of Bat For Lashes and King Creosote. Jon has twice been shortlisted for The Mercury Prize, a highly prestigious honor awarded annually for the best album from the United Kingdom and Ireland.
Esa-Pekka Salonen is the Principal Conductor and Artistic Advisor of the Philharmonia Orchestra in London and Conductor Laureate for the Los Angeles Philharmonic, where he was Music Director from 1992 until 2009. He is currently the Marie-Josée Kravis Composer-in-Residence at the New York Philharmonic and the Artistic Director and co-founder of the annual Baltic Sea Festival, which invites celebrated artists to promote unity and ecological awareness among the countries around the Baltic Sea. Salonen also drove the development of an iPad app, "The Orchestra," which allows the user unprecedented access to the internal workings of eight symphonic works.