“Elevator music” or “muzak”: two different names for the same cheesy background tracks we all love to say we hate. But have you ever wondered where the names come from? The Sync Blog explores the history of functional music and where music companies, powered by the latest research, may take this idea far beyond its origins
Taste in music, music listening habits, and the general significance of music in their daily lives differ can differ widely from person to person. Listening preferences are probably the sum of many variables, developing and changing throughout life. Unraveling the different factors that influence preferences is of great interest to the music industry – if you could reliably predict who likes what and why, you could provide more music they like, at the times they want to hear it! Understanding the sources of individual differences related to musical enjoyment more deeply would also help design more effective therapeutic procedures involving music.
Ever tried a wonderful wine or food at a restaurant and then brought some home, but it just didn’t taste the same? Recent studies show that the perception of taste is not just a matter of the tastebuds, but it is also affected by the sound environment. Therefore, to recreate a great dish, you might just need a different soundtrack!
Sometimes it feels like music sticks to our memories particularly well, or our memories stick to the music. Why is music such a powerful trigger for memory? Are the memories of our life events involving music somehow different from other memories of the past?
Most of us also listen to music in order to experience emotions. The specific mechanisms through which music evokes emotions is a rich field of research, with a great number of unanswered questions. Why does sound talk to our emotional brain? Why do we perceive emotional information in musical features? Why do we feel the urge to move when hearing music?