Sync Project Blog
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A look at how politicians, motivational speakers and sports coaches use music to energize their audiences.
From beating drums to enter a trance, to calling troops into battle with a trumpet cry – music has long ushered communities to a common purpose. These days, the study of its function is centered on the workplace, where music can be used to boost productivity by aiding concentration, fostering team spirit and improving employee morale. The Sync Project looks at how functional music is finally coming of age.
From the high-pitched screeching of the famous “shower scene” in Hitchcock’s Psycho, to the ominous and repetitive “dun dun dun dun” as a gigantic shark lurks beneath a swimmer in Jaws, directors have long used music as a powerful tool for scaring the audience. But what is it exactly that makes some music so scary? And is our reaction to it down to nature? Or is it influenced by our environment and prior experiences?
It’s become the norm to wear headphones at work, as much to enjoy our own music as to tune out the distractions of being in an open office. But what if there were a way to use music as an aid to teamwork, so we could take those headphones off and start tuning in together with our colleagues?